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Mr Selfridge and Mystery Shopping

Published on 31/01/2013

Mr Selfridge ITV’s new drama series based in 1909 highlights the importance of innovative ideas, fabulous window displays and of course first class customer service.

 

Fast forward to 2013 and Harry Selfridge would have no doubt recognised the value of mystery shopping and closely monitored his store with shoppers regularly visiting his Oxford Street Store.

 

Mystery Shopping is now an essential tool for any manager of a high street store, from the small independent to the largest department stores. It allows managers to assess the impact of their window displays, the level of service offered by staff , product availability and staff knowledge.  It looks at selling skills and techniques, how long a customer has to wait to be served at the till and asks would you return?

 

JKS has been offering mystery shopping services since 1999 and offers face to face mystery shopping, videos and audio surveys.  With state of the art online reporting JKS can tell you exactly what is happening in your store.  Contact them today to discuss how they can help you to improve your service and increase profits. 

www.jksmysteryshopping.co.uk

 

 

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