How It Works
Your Path to Happy Customers!
At JKS Mystery Shopping, we make it
easy to set up a comprehensive and effective mystery shopping project.
Our expert services, including competitor and customer satisfaction
research, are designed to give you a competitive edge and foster loyal
customer relationships.
Here’s a step-by-step outline of the key stages involved in launching your mystery shopping initiative.
1. Initial Consultation: Understanding Your Business Needs
We
begin by conducting an in-depth consultation to understand your
specific objectives and business needs. Whether you want to evaluate
customer service, product placement, compliance, or any other aspect of
your operations, we tailor our approach to align with your goals.
2. Project Design and Planning: Customising Your Programme
Based on the information gathered during your consultation, we design a customised mystery shopping programme. This includes:
- Developing specific evaluation criteria and scenario
- Creating detailed surveys and checklists for our mystery shoppers
- Identifying key performance indicators (KPIs) to measure success
3. Shopper Recruitment: Selecting and Preparing Mystery Shoppers
Mystery
Shoppers come from all walks of life and represent a broad spectrum of
society. They are briefed on your project to ensure they understand the
evaluation criteria and can accurately report their observations without
biases.
4. Data collection and reporting: Conducting the Mystery Shopping
Our
mystery shoppers visit your locations, make phone calls, or interact
with your online platforms as per the predefined scenarios. They
evaluate various aspects of the customer experience.
Analysis and Recommendations The
shopper then completes a detailed report documenting their observations
and experiences. These data are then compiled and analysed using our
advanced ‘ShopMetrics’ reporting tools, providing you with comprehensive
and insightful reports. The data will identify strengths and
weaknesses, and areas for improvement. We provide you with actionable
insights and strategic recommendations to enhance your customer
experience and operational efficiency.
5. Ongoing Monitoring and Support: Ensuring Continuous Improvement
Mystery
Shopping is an ongoing process. We can provide regular following ups
and assessments to ensure that your business continues to deliver
excellent customer experiences and adapts to new challenges and
opportunities - Creating Happy and Loyal Customers!
For further information call us on 01509 767281 for a chat or complete the form below.
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