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How It Works

Your Path to Happy Customers

At JKS Mystery Shopping, we make it easy to set up a comprehensive and effective mystery shopping project.  Our expert services, including competitor and customer satisfaction research, are designed to give you a competitive edge and foster loyal customer relationships.

Here’s a step-by-step outline of the key stages involved in launching your mystery shopping initiative.

1.  Initial Consultation: Understanding Your Business Needs

We begin by conducting an in-depth consultation to understand your specific objectives and business needs.  Whether you want to evaluate customer service, product placement, compliance, or any other aspect of your operations, we tailor our approach to align with your goals.

2. Project Design and Planning:  Customising Your Programme

Based on the information gathered during your consultation, we design a customised mystery shopping programme. This includes:
  • Developing specific evaluation criteria and scenario
  • Creating detailed surveys and checklists for our mystery shoppers
  • Identifying key performance indicators (KPIs) to measure success

3. Shopper Recruitment:  Selecting and Preparing Mystery Shoppers

Mystery Shoppers come from all walks of life and represent a broad spectrum of society. They are briefed on your project to ensure they understand the evaluation criteria and can accurately report their observations without biases.

4. Data collection and reporting: Conducting the Mystery Shopping

Our mystery shoppers visit your locations, make phone calls, or interact with your online platforms as per the predefined scenarios.  They evaluate various aspects of the customer experience.
Analysis and Recommendations
The shopper then completes a detailed report documenting their observations and experiences.  These data are then compiled and analysed using our advanced ‘ShopMetrics’ reporting tools, providing you with comprehensive and insightful reports.  The data will identify strengths and weaknesses, and areas for improvement.  We provide you with actionable insights and strategic recommendations to enhance your customer experience and operational efficiency.

5.  Ongoing Monitoring and Support:  Ensuring Continuous Improvement

Mystery Shopping is an ongoing process. We can provide regular following ups and assessments to ensure that your business continues to deliver excellent customer experiences and adapts to new challenges and opportunities - Creating Happy and Loyal Customers!

For further information call us on  07447 942887 for a chat or complete the form below.

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