Boosting Care Home Enquiries with Mystery Shopping
For care homes, every enquiry matters. Families want reassurance that their loved ones will be treated with kindness, professionalism, and respect from the very first phone call. That’s where mystery shopping comes in.
What we do
We act as potential family members making an enquiry about care. We note how the phone is answered, whether emails are responded to quickly, and if staff take the time to explain things clearly.
Why it matters
First impressions count. If the initial contact feels rushed or unhelpful, families may look elsewhere. On the other hand, a warm and informative response builds trust right away.
How it helps you
By highlighting strengths and spotting gaps in communication, mystery shopping can directly improve your enquiry-to-admission rate. Small changes – like following up promptly or offering tours – can make a big difference.
In short, mystery shopping isn’t about catching people out. It’s about helping your care home show its very best side when families need it most.
